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Sonia Rykiel for H&M Not Exactly Flying Off the Shelves

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In a sharp contrast to the reaction over the Jimmy Choo collection, the Sonia Rykiel lingerie collection is lingering on shelves at H&M stores across the city. There's still racks full at the Beverly Center, and we spotted more than a fair share at the Third Street Promenade store, despite prominent advertising in the windows. Perhaps there's just not a large enough demand for satiny granny panties after all? If you do venture out looking for the collection, don't try the Westfield Culver City mall... the collection isn't at the new 2-story H&M store there.
· Fast Fashions - Sonia Rykiel for H&M Lingerie, A Few Notes [Blackburn & Sweetzer]