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Imagine you're shopping in Bloomingdale's and everything is full price. Lame, right? But then an employee puts up a sign: everything in the store is actually 50% off. Much more exciting now. That's pretty much the best way to describe the Divine Design shopping event.
The event encompasses the entire first floor of the old Robinsons-May department store at 9900 Wilshire. We got a sneak peek of the sale during last night's VIP Shopping event and we definitely recommend checking this out at some point. Mostly because 100% of all the proceeds to go Project Angel Food, which delivers free meals to people suffering from HIV/AIDS, cancer and other life-threatening illnesses. This is like the perfect marriage of causes we support every day: eating and discounts. So now you know why they charge $25 a ticket just to get into the sale.
Like we said, all the tags still essentially reflect the full retail price of the items, so you spend half of your shopping time doing math. And math is hard. We recommend bringing a calculator. Today everything is 50% off, tomorrow everything will be 60% off, Sunday is 70% off and Monday is the blowout day with all remaining stock priced at 80%-90% off. Discounts are taken at the registers, which are near the exit. They accept the almighty plastic as well as cash, but they don't give change. So we recommend paying with your credit card.
The stock is mostly clothing for men, women and kids plus a large furniture section, with small areas for accessories, shoes and beauty. Everything is arranged by designer, with some racks more stocked than others, but all sizes were represented. The stock seemed to come from department store leftovers, but in this economy, that's still a pretty good selection to pick through.
Here's what we found last night, which reflect today's prices:
In the women's department: BCBG dresses for $140, Theory dresses for $147, Nanette Lepore dresses for $187, Tulle dresses for $72, Diane von Furstenberg dresses for $175 and black blazer for $255, Lela Rose dresses for $497, 7 for all Mankind jeans for $75, Rock & Republic jeans for $110, J Brand jeans for $87, a Philosophy di Alberta Ferretti brocade blazer for $400 and lace skirt for $126, Phi bustier dresses for $647, Ports 1961 dresses for $212-$647, a Vera Wang Lavender Label dress for $312, a black Gaultier blazer for $497, a Helmut Lang jacket for $287, Marc by Marc Jacobs dresses for $149-$184, C&C California bikinis for $25, Hanky Panky jersey pajama tops for $28 and lace tops for $41.
In accessories, the tiny shoe department was mostly a huge wall of lime green Sam Edelmen flats for $64 and Juicy Couture sandals for $147-$197. There were also Kate Spade suede bags for $147, leather Coach bags for $187, Tom Ford sunglasses for $200, Vera Wang sunwear for $145, and Tory Burch totes for $112. LA Eyeworks set up a table of ophthalmic glasses ranging from $125-$175.
In the beauty department, we saw Smashbox primer for $17, Rock & Republic eye color and blush for $15 and lipgloss for $10, Kate Somerville Exfolikate for $45, and a men's fitting room, which stuck us as kind of odd and creepy.
In men's we saw more 7faM jeans for $75 and R&R jeans for $110, a 7faM sweater for $80 and blazer for $187, plus Loomstate tees for $90 and lots of Paul Smith buttondowns for $135 and Steven Alan buttondowns for $84.
Bring the kids for the special Barbie boutique, which features a Jonathan Adler Barbie Dream House (up for auction) and Barbie's holiday "Glamper" (glamorous camper), plus dolls, cosmetics and accessories, like the Barbie Dream Bathroom for a mere $15.
There was actually a respectable amount of stock at the sale, so waiting a day or two for prices to go down won't necessarily be the worst idea ever. But keep in mind that this is all for a good cause. As we heard several shoppers saying last night, "we can so write this off as a charity donation."
· Divine Design [Official Site]