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Airess & Church is already making waves on Twitter despite the fact that the denim line won't actually launch until 2010. Which is a really good thing, since the brand is launching entirely on social media word-of-mouth, with not even a website until June or retail stocklists until never. So if you want to even think about getting your hands on a pair, you'd better start with the @-replies and DMs now. We're not entirely sure how selling something as fit-conscious as jeans can be handled in 140 characters or less, but we'll keep following the story to find out. [Denim Therapy]