Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Ten years ago, we were all freaking out, worrying if Y2K would bring computerized, bank-account-draining Armageddon. Our bank accounts survived December 31, 1999 intact—only to be pillaged by the birth of 7 for All Mankind and the rise of premium denim; general brand mania; t-shirts as high fashion; expensive footwear fetishism cultivated by Sex and the City; the Apple-driven sexification of technology?and then most of us had our bank accounts crashed, for reals, last year.
Where has all the time gone?
We're following the stylish trend set by our sibling sites Racked and Curbed and doing our own "Top of the Aughts" countdown. And we're looking for your help. What were some of the defining trends, people, brands, and stores of the 2000s? Better yet, who and what defined Southern California fashion in this decade? Share your thoughts with us in the comments section; we’re asking some of our favorite folks from around the Southern California fashion landscape to chime in, too. We’ll compile them all and publish the findings next week.
· What Were the Biggest Retail Trends of the Decade? [Racked]
· All Top of the Aughts content [Curbed LA]