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Fred Segal on Melrose may technically not be equidistant between Malibu and Echo Park, but last night it was the spot that brought together the decidedly East Side Studio Number One with the Malibu Chapter of the Surfrider Foundation—and that indisputable icon of the beach, UGG boots.
We hadn't been 100% clear on the process, but it was actually pretty simple: You purchased a pair of UGGs, then took them over to the Fresh Pressed screenprinting area, where you could configure different portions of artwork created especially for this event by Studio Number One. Then you selected a color, and voila! We gotta say, the results were pretty striking. The vaguely Native American(ish) design translated well onto the boot, and each boot ended up looking a little different. Unfortunately, they didn't print any extras, so it was indeed an exclusive, limited edition. But! Fred Segal Feet is still well-stocked with UGGs, and if you'd like information on supporting the West Los Angeles/Malibu chapter of Surfrider, find it here.
· Studio Number One [Official Site]
· Unique Your Feet With UGGs and Fred Segal [Racked]