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An Award for Ten Years of Jean Research

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SoCal's own denim giant 7 for all Mankind was named one of the Top Ten Products of the past decade by Ad Age. Other products on the list are the Prius, the iPod, and the Nintendo Wii. So apparently creating a mad rush for $200 jeans is just as amazing as leaps in consumer technology and environmentally friendly cars. Then again, Axe Body Spray, 'Guitar Hero' and Subway's $5 footlongs are also in the top ten, which makes us question the sanity of the editors as a whole. [Ad Age]