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JCPenney to Fashion World: Respect My Authoritaaayyy

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Retail giant JCPenney is trying to distance itself from the unwashed, sweatpants-wearing masses and align itself with actual fashion-savvy shoppers. In 2010, not only will the department store exclusively carry Liz Claiborne and Olsenboye by the Olsen twins, but it will also add MNG by Mango. Considering the company saw profits drop 78 percent in the third quarter of this year, the slew of recognizable name brands just might draw shoppers through their doors. On the other hand, if the collections are as downplayed and childish as the small Olsenboye fall preview, people might not even know what to come through the doors for. [The Cut]