Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
There is no denying that there's a certain cache to being the very first person to have something. But when we walked into the BevCenter H&M on Black Friday, we felt really bad for our friends who spent the night on the cold, hard BevCenter floor to purchase their Jimmy Choos. Not only was there a nice little stockpile of shoes on Friday, if you got there by 10am, you received a 25% discount. Ouch.
· Lineblogging: Choos Your Destiny [Racked}