Storecasting: Tokidoki on Melrose

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Looks like the 7900 block of Melrose is cornering the market on cuteness. First Tarina Taranino, then Johnny Cupcakes. Soon Tokidoki will contribute to the cute overload. The store will probably offer a wide cross-section of the brand's whimsical, Japanese culture-inspired toys, accessories, tees, bags, and hopefully some special goodies, too. (Tokidoki's done great collabs with Le Sports Sak, SmashBox Cosmetics and Fornarina, among others.) We'll find out around December 10.
· Tokidoki [Official Site]