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Attention, potential popup people: Go visit the Green With Glamour popup in Silver Lake, and take copious notes. That's how a popup ought to look.
Green With Glamour is a website that's run locally, and they decided to go bricks-and-mortar for a few days. What makes this popup exceptional is the uniqueness of it: It's a thoughtfully-curated collection of merchandise that you can't get at a store down the street (yeah, we're talking to YOU, J. Crew at Ron Herman). The setting is lovely (we can't figure out if the building was an old cottage or someplace that used to sell ice cream), and the prices are remarkably easy on the wallet.
The Silver Lake popup is in the home-stretch of their residency. They threw a "just because" soiree last night, and we decided to check it out. (And we freely admit to being popomomo/Curatorial stalkers.)
There's jewelry, clothing, little accessories, pillows, and cute gifty items. (From a variety of lines, not just popomomo). Most of the items are sustainable, green leaning, or made from vintage/recycled fabrics.
The selection of goods from popomomo and their sister line, Curatorial, made us really happy we managed to pull it together to get out of the house on a Thursday night. All of it is so special. One of the pieces from popomomo seemed as much alchemy as art: the "choose your own adventure" jacket, made from soft, sumptuous-to-the-touch bamboo, featured snaps and buttons that let you configure the jacket into different shapes and styles. The upcycled Curatorial pieces were pretty exemplary: dresses, skirts and jackets with interesting cutouts, drapes and pleats that made good use of the fabric, unusual details, and really stellar attention to craft. And most of these dresses were sale priced, starting at $48.
The popup only lasts through the weekend. Maybe if we all go down there, buy their merchandise, and ask them very nicely, we can convince them to put down some roots.
· Green With Glamour [Official Site]
· popomomo [Official Site]