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Don't judge a book by its cover—and don't judge a new store by its swag. This Sunday, Delicious Vinyl opened the hybrid retail store and gallery space Freak City, and celebrated by giving everyone free tooth-shaped bags containing a toothbrush, toothpaste and floss. And tacos. But the store made amends by throwing an all-day party and presenting an eclectic, delightfully jumbled array of merchandise.
The space is cavernously big, and it was divided off into rooms with distinct themes and wares. There was vintage. There was a room with secondhand shoes adorned with new Boos and Besitos shoe buds (if you've only seen pictures and wondered how they worked, trust us—simply adorable). So many more rooms, offering both new and sample goods from Rojas, Dime Piece, Joyrich, Evil Genius, and Han Cholo. Hollywood Made brand shirts were blown out, three for $10, and savvy, winter-minded shoppers scooped up Joyrich puffy jackets for $30.
But the shopping was definitely secondary to the party. DJs got down with sweet Delicious Vinyl blasts from the past, while shoppers drank, tried clothes on in a real, live phone booth, danced, ate tacos, and got free manicures and haircuts.
Like all the best parties, the space had that transitory, ephemeral vibe that made you think it could all be different, or totally gone, tomorrow. Definitely phone ahead before you go; and if you see something you like, buy it on the spot.
· Delicious Vinyl [Official Site]