Denim hunting

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Here's a promotion that combines the thrill of a scavenger hunt, the elation of getting FREE $250 denim, and the devil-may-care attitude you'll need to pick up something you found on the street then put it on your body. Bishop of Seventh is having a denim hunt! Starting October 27, you'll have a chance to follow a trail of clues to a ''lost'' pair of Bo7th jeans. (Relax, the jeans will probably be hidden in restaurants and clubs.) To get in on the fun, follow the hunt at twitter.com/bishopofseventh. [Racked Inbox]