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Inside the Rachel Pally Popup: Where Everyone is a Jersey Girl

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At long last, the Rachel Pally pop-up shop at 456 South La Brea opened its doors last night to a select group of friends, family and industry people for a night of drinks, hors d'oeuvres and fashion. And we were there with camera in one hand and a bite-sized brownie in the other (don't judge). This is the designer's first store ever, with one and a half floors devoted to flowing jersey dresses, tops and pants. Much like wearing a band's t-shirt to a concert, many attendees showed up wearing Pally's designs, except unlike a concertgoer, these ladies made it work. Notably, celebrity host Amy Smart wore a purple Pally creation, the designer herself wore a simple black dress with bold earrings, and Pally's mother wore a beautiful white and black printed dress (really, would you expect anything less?).

Unsurprisingly, attendees didn't waste time browsing through the racks, stocked with pieces from Pally's fall and winter collections. Upstairs, two racks were stocked with pieces from the spring/summer collection, discounted 40% to 50%. Multiple dressing rooms and a friendly, helpful staff put a bow on an already lovely package.

Our tips: Make sure to check out Pally's unique prints, look out for the semi-hidden sale racks and don't be shy about asking for help. Even Pally herself will be on hand once a week to meet customers and offer style advice. How many pop-ups can say that?

· Storecasting: Rachel Pally To Open Pop-Up Store [Racked]
· Q&A: 'Queen of comfort' Rachel Pally opens new pop-up shop Thursday [All the Rage]