New Stores: Shop Indie Where You Rock Indie

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Hipsters headed to Echoplex for local, indie music now have a place to buy local, indie apparel. Two new shops—Front St and Them Atelier—opened at the infamous intersection of Sunset and Glendale Blvd after renovating "an old mattress store painted like a fiesta inside" into two sterile, hospital-white interiors. Inside Front St, owned by Endovanera founder David Hershberger, you'll find his lower-priced alternative line, Norwick, as well as pieces from local designers Scout, Himiku and Dawn Sharp. Meanwhile, Them Atelier focuses on denim with ready-to-wear and custom made options. The denim designs are as minimal as the store's decor, but prices start at $75. Which ought to keep your jeans skinnier than your wallet.
· Just Opened: Them Atelier & Front St Bring Some Fresh Shop Opps to LA [Refinery29]