Launches & Releases: OPI and Essie Pay Tribute to a Famous Local Zip Code

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Fashionista notes a recent abundance of 90210 nail polish colors. OPI's got a collection of three burgundies named after characters on the current TV show (Annie, Not-Brenda, and That Other One, as best we recall) but they've got nothing on Essie's creation, a red named "Love, Beverly Hills" that comes flecked with 24 karat gold. "This is what happens to RED in Beverly Hills," reads the site copy. Is there some subtle mockery going on here? Probably not, as the Beverly Hills Visitor's Bureau helped them conceive of the shade.
· "Is That Red 90210 Red?" [Fashionista]
· 90210 by OPI [OPI]
· Love, Beverly Hills [Essie]