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Now Open: Preece & Toff Salon at Fred Segal Santa Monica

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The former Fred Segal Beauty space has a new tenant: Preece & Toff, a full-service salon that combines zen-like attitude with punk rock edge.

Co-owners Matthew Preece, formerly of the Giuseppe Franco Salon, and Kristoff Ball, a Chris McMillan alum, totally gutted and rebuilt the salon after their takeover. In place of bright yellow walls and harsh lighting are dark wood, greenery and rock-inspired artwork - like the Shepard Fairey pieces lining the color station, bestowed upon the duo by Sex Pistol Steve Jones.

Although their client list reads like an issue of Rolling Stone - Ball was responsible for taking Gwen Stefani platinum blonde, while one of Preece's first clients was Izzy Stradlin of Guns N Roses - their ethos is totally pretension-free. "We just want everyone to leave their egos in the parking lot," says Ball. "It's great having Fred Segal around us, but we don't want to rely on their name. We're trying to grow our business like we've grown our careers - from the ground up."

· Discontinued: Fred Segal Beauty Closing This Week [Racked LA]

Fred Segal

8118 Melrose Avenue, Los Angeles, CA 90048 Visit Website