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His face graces the front of expensive T-shirts, limited-edition sneakers, Louis Vuitton train cases and even Marc Jacob's right arm; there's no doubting that Spongebob Squarepants has enjoyed a meteoric rise from beloved cartoon character to something of a fashion deity.
Loved by big names like MJ and Pharrell, Spongebob is perhaps the male counterpart to the female favorite Hello Kitty. Over the past year, many small releases of luxe Spongebob merchandise have added to his couture clout, but last week's Russell Simmons jewelry collection launch blew all of that out of the water.