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We used to think Michelle Obama was the best thing to happen to J.Crew since madras, but we take it back. She's so much better than madras. The Huffington Post points out that on Wednesday, as shoppers learned that all four Obamas wore J.Crew items at various points during the inauguration, shares of J.Crew jumped 96 cents (over 10%).
MORE at Racked NY: "J.Crew's famously finicky website collapsed over the course of Tuesday and Wednesday"