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Apparently not content with just organizing LA's most formidable alternative Fashion Week, the brains behind BOXEight have now entered the online TV fray. Each week, BOXEight.com will stream live content from a band-of-the-moment like this week's honorees, Shiny Toy Guns. Tonight's launch, which starts at 8pm, will include a live photoshoot, interview, performance and worldwide music video release, with similar festivities to occur in upcoming weeks with bands like All American Rejects and Taking Back Sunday.
"The concept behind these Soapbox Sessions is to bring the giants down to our level and get to know them," explains an e-mail from the BOXEight team. The BOXEight website has been newly revamped for the occasion, as well as in preparation for Fashion Week - do we sense a Soapbox style special in the works?—Erin Magner
· LA Fashion Weak: BOXeight 'Niche' Says Gurnz [Racked]
· BoxEIGHT [Official Site]