M.A.C. Commits Horrible Hair Crimes in the Name of Hello Kitty

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

You'd think that M.A.C.'s new Hello Kitty collection would be adorable, not twisted looking. But the makeup company went in a weird, edgy, bobble-headed direction for an event to announce the line in November. (The images were embargoed until yesterday.)

MORE at Racked NY: "Product includes 'Fashion Mews' lipstick ($14), and something called Dazzleglass ($28)"