Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
They certainly haven't lacked for press here or elsewhere, but today's profile of Echo Park's new Mohawk General Store and La Brea rookie The Reformation in JC Report is a nice read about what it's like to open a new boutique—and shop!—in recessionary times. Says one of the partners behind The Reformation, "There has definitely been a shift in the way people are shopping due to the economic situation and a new era of intelligent consumers... I see so much mixing of high and low, which I think is great because it creates a demand for all kinds of boutiques and gives us all room to flourish." Er, one hopes! [JC Report]