Just Hillin': WTF! Brody Jenner Jeans Launches at Kitson

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Photo via Gawker

Supposedly, this is not a joke. The Hills peripheral star and son of Bruce launched Brody Jenner Jeans last night at Kitson, per INF Daily via Gawker. There are so many things wrong with this picture—the bedazzled, very low rise, flared denim, the karate stance, the ass crack. Though Jenner didn't show up like this in the flesh—he came in T-shirt and unadorned jeans—he left the karate chopping and horrific denim to a trio of muscled, tight-shirted models. Is this just an elaborate stunt? This level of lameness cannot be real, can it? Check the video after the jump.