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In perhaps one of the most geniusly odd promotions, Maybelline will be handing out free tubes of its Great Lash Mascaras (the pink-and-green packaged beauty favorites) via its mobile mascara bar at Pinks (the color that brings the event together) Wednesday, September 17 from 9pm-11pm. There will also be mini eye makeovers and free tees.
The mascara mobile will then move on to more conventional spots—Hollywood & Highland Thursday, September 18 from noon-6pm; The Grove Friday, September 19 from 10am-10pm; and Third Street Promenade, Saturday, September 20 from 10am-6pm. [RackedWire]