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Launches & Releases: Channeling Richie Tenenbaum, Fila's Reissued White Line

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We're having a seven-years-post The Royal Tenenbaums moment between Mary-Kate and Ashley's fur coat fit for Margot and the reissue of Fila's White Line circa 1973. The marketing/PR/sales machine has risen to such a fever pitch these days that we're guessing had the movie come out now, someone would've whispered the idea in Fila's ear and we would've had access to Richie Tenenbaum's gear opening day. But, alas, that was way back in 2001.

Now available via Fila online and exclusively at Kitson's Robertson boutique, the LAT reports "The pieces are instantly recognizable. They're what the Swedish tennis phenom [Björn Borg] wore when smashing his way to the top, and what Luke Wilson donned to play a Borg-inspired washed-up tennis champ in 'The Royal Tenenbaums.'" In fact, Fila designer Freya Tamayo went into the brand's archival patterns to recreate them, though the capsule collection isn't exact. Freya told the paper: "Bodies have changed in the last 30 years...It's a little more of a generous cut, because athletes today aren't as sinewy. They're bulkier." Yes, more muscular athletes, not fatter Americans! Tamayo is being very generous with fabric and words! Range retails from $58-$175, which actually seems pretty well priced.
· Back to Björn Borg: Fila revives its signature 1970s tennis styles [LAT]

Kitson

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