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Pound for Pound—or Pabst for Pabst—Fairfax Avenue has to to have the densest number of retail parties, which are open to the public and no-fuss beer-drinking affairs. Keep Company's opening party revealed the label fits right in with the male-centric streetwear set on the block. There was Pabst, along with black-rimmed glasses and cut-off and skinny denim aplenty—and that was on the guys.
We were also able to check out Keep's first full-blown women's apparel collection, which has a definite tomboy-skatergirl appeal. Favorites include shrunken flannel shirts ($135), nylon-lined in red-and-blue or green-and-pink plaid, and the zip-hoodie corduroy varsity jackets ($195) with toggle closure.
· Now Open: Keep Company on Fairfax [Racked]
· Storecasting: Keep Company Heads West [Racked]