Launches & Releases: First (Good) Look at Alternative Apparel's Orange Label

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

OK, so we did show you a collection of very small images from Alternative Apparel's Orange Label, which will be avail for fall, but these you can actually see without a magnifying glass. We have to say we're pleasantly surprised with what we see of the new 17-piece lifestyle collection. Far from the American Apparel-esque expectations one might have of a T-shirt-driven label expanding its offerings, Orange Label looks much more sophisticated in design and concept, and is competitively priced at $36-$158. We can't wait to see the rest.
· Launches & Releases: Alternative Apparel Expands to Lifestyle Collection [Racked]