Party (S)hopping: SWAG on Beverly Debuts

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Last night businesses on Beverly Boulevard hosted SWAG on Beverly, a night of shopping, discounts and food to bring awareness of the Beverly Heights retail/restaurant/business offerings, as well as to benefit the Saban Clinic. We were pleasantly surprised at the turnout—a solid number of shoppers milling the sidewalk and checking out boutiques along the way—and thought it was a good first go for the SWAG organizers. While some participants didn't really seem to get into the spirit (Jenny Yoo Collection was completely empty, even of staff on the floor), others were fully on board (Persimmon, Scent Bar, Joseph Walker, Davinci) and lured customers in as a result.

Area restaurants such as Jian and Mandarette provided snacks for the local shops, which was a nice touch, plus there was wine and cocktails. Shoppers were handed out postcards to get stamped from store to store. After 12 stamps, you could turn it in for a raffle, featuring gift baskets worth (we believe) around $1,000 retail, which seemed like a good incentive as people were getting into it. We'll be watching to see how this event develops in the future.
· Neighborhood Watch: Beverly Heights Launches SWAG on Beverly [Racked]