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Now Open: Arcade Boutique by Rochelle Gores

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Owner Rochelle Gores is the perfect host. She tells us that she wants her new shop, Arcade Boutique by Rochelle Gores, to feel like a home and you can imagine her giving a dinner party as equally fabulous as her new store. The boutique, now complete with generous use of walnut, pounded brass, and rose gold hues, offers an upscale mix of basics (Jean Shop and Aristocrat denim, Adam tees, Tony Cohen dresses, Wolford tights) and ample dressed up selections (Alexis Mabille, Gemma Kahng, Manish Arora, Vivienne Westwood, Ungaro, Rose Anne Pampelonn), many of which are exclusive to Arcade in LA. Everyday luxuries include pieces such as a Riser Goodwyn cropped leather jacket, a PRPS rabbit vest, and an oversized Bird clutch.

There's also the jewelry collection longtime friend Neil Lane created specifically for the shop—diamond inlaid lockets, raw diamond danglers, black diamond pendant globes in varying sizes and ranging from $1,000-$30,000. Each piece has a Neil Lane and Arcade stamp on the back.

Gores emanates an earnest love for what she's doing. "I always wanted to open a boutique. I used to organize my mom and friends' closets, including Polaroids." But this is no vanity project. Gores studied textile and merchandising, and has worked for retailers such as Scoop and Rampage. We will be surprised if Arcade doesn't take quick hold in the retail landscape, luring in an upscale clientele with a love of the boutique shopping experience—one which is not overtly edgy, but is undeniably refined.
· Storecasting: Progress at Arcade Boutique on Melrose [Racked]
· Storecasting: Arcade Boutique on Melrose [Racked]

Vivienne Westwood

8320 Melrose Avenue, Los Angeles, CA 90048 323-951-0707 Visit Website