Now Open: Keep Company on Fairfax

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The Keep Company crew was still putting together the finishing touches on their new Fairfax Avenue shop, a transplant from Hillhurst in Los Feliz. Store Manager Stephanie told Racked that the opportunity came up to move to the 800-square-foot Fairfax space, and though they liked their old neighborhood, "There's more foot traffic and there's a sneaker vibe here." Indeed, just north of Rosewood up from SLB, Flight Club, Alife, Supreme, and around the corner from The Hundreds, Keep Company adds a female sneaker presence to the area. Its shoes are basically unisex, but are sold in female sizes, now up to 14, which fits a men's 12 1/2.

Keep is expanding its offering with the move, including the debut of the label's first full women's apparel line (which was arriving in a few hours from our visit), which will retail from $65-$135. The shop will also carry a few other brands—Super and Mosely Tribes sunglasses, Hamburger Eye's T-shirts, among others. And coming for spring '09 and hitting the store in February: major cuteness in the form of Keep for baby. Check it out this Saturday, September 6 for the grand opening party. There will be Pabst and a 10% discount by printing this email out.
· Storecasting: Keep Company Heads West [Racked]