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Topshop Adding Denim Shop to Ecommerce

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We can be excited without hesitation for news such as this, since Topshop launched its US ecommerce. The fast fashion chain will start offering merch from its new Denim Shop online later this week. From the retailer's blog: "Alongside your favourite Moto styles—that have updated for winter in new washes and finishes—we’ve also teamed up with hot denim duo Sass & Bide, super-sophisticated label J Brand and vintage-cool brand Dittos to bring you a collection of exclusive jeans created especially for Topshop!"

Other labels include Jeanealogy, Joe's Jeans, Radcliffe and My Lovely Jean. Topshop has also lined up Suzy Radcliffe and Sass & Bide to provide fashion tips.