Designer Collabs: Jonathan Saunders for Target Preview

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Target PR has sent out its first batch of images previewing Jonathan Saunders Go International collection, which will debut October 5 and be in stores and online through November 1. Ranging from $14.99-$59.99, per the release, the collection nods to a number of artists: "It is chock full of amazing pieces such as Mondrian-like color block tunics and graphic tees reminiscent of Gustav Klimt’s mosaic masterpieces. Marble prints appear straight out of a Jackson Pollock drip painting while the ombre print pieces convey the romantic feel of colorfield artwork by Rothko."

The question, as always, is whether it will translate to a lower price point, with lesser quality fabrications and mass production. Saunders' designs are a bit avant-garde for Target's usual Go International offering (especially the Klimt-esque mosaics referred to above), which may be a challenge to moving merch.
· Designer Collabs: Sneak Peak at Jonathan Saunders for Target [Racked]
· Jonathan Saunders Next Target Designer! [Racked]