Sellebrity: Christina Aguilera 'Inspires' $50K in Fragrance Sales During First Weekend

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Those chaps and horrible black streaks are long gone for Christina Aguilera, who charmed shoppers at Macy's Herald Square in NYC to the tune of $50K with her new Inspire fragrance. WWD reports: "...industry sources estimate that Aguilera’s new fragrance generated about $50,000 in retail sales over the holiday weekend in the Herald Square flagship alone. Estimates were not available for the final tally at Tuesday’s appearance, but there was a sellout of 500 special $200 packs created for the event, according to sources."

Around 300 people came out to have their bottles signed between 5pm-6pm, part of which generated "the biggest fragrance launch we’ve ever had there," for P&G Prestige Products Inc., the singer's fragrance licensee. The scent, which retails for $49-$59, is available at Macy's and Dillard's through the holidays, with wider distribution to follow. Aguilera fans will be happy to hear that she's confirmed a personal appearance for the fragrance at Macy's in LA in December.
· Christina Aguilera Takes a Bow at Herald Square [WWD, subscription req]