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Now Open: Pinkberry Bev Ctr

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In case, like us, you haven't been to the Silky Smooth, LeSportsac, Charles David wing of the Beverly Center lately, Pinkberry opened a couple weeks ago. The froyo shop is right next to Silky Smooth Ultra Creamery by the escalator. Will Silky take a major hit, or will Pinkberry aid in bringing it more customers? When we walked by there were ample customers at each, which were both about to close up shop for the night. [RackedWire]