clock menu more-arrow no yes

Filed under:

Doh!—'I'm A PC' Made on a Mac

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Microsoft acknowledged that "phase two" of its "I'm a PC" ad campaign was created on a Mac. Per Gizmodo: "The offending evidence was metadata found in the images of the PC user featured on the 'I’m a PC' web site. The data exposed the fact that the images were produced using Macs running Adobe Creative Suite 3." Microsoft's response was basically to say ad agencies use Macs and PCs, then "They then scrubbed the metadata from the imagery." [Gizmodo]

M.A.C.

133 N Robertson Boulevard, Los Angeles, CA 90048 310-271-9137 Visit Website