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Microsoft acknowledged that "phase two" of its "I'm a PC" ad campaign was created on a Mac. Per Gizmodo: "The offending evidence was metadata found in the images of the PC user featured on the 'I’m a PC' web site. The data exposed the fact that the images were produced using Macs running Adobe Creative Suite 3." Microsoft's response was basically to say ad agencies use Macs and PCs, then "They then scrubbed the metadata from the imagery." [Gizmodo]