clock menu more-arrow no yes

Filed under:

Now Open: Kenneth Wingard on West 3rd Street

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

West 3rd Street has suffered some recent retail causualties, but new shops keep coming. The newest on the street is lifestyle shop Kenneth Wingard, which has a three-year-old store on Market Street in San Francisco and has been wholesaling for a dozen years. Director of Retail David Wilhoit told Racked the SF store "has a clubby feel" and "caters more to men"; the West 3rd Street boutique is brighter and airier at 1,200 square feet with fresh gray-blue paint and a pop of yellow on the back wall.

In terms of merch, you'll find a range of casual apparel and accessories and home furnishings. "About 35% of our merchandise is Kenneth Wingard," Wilhoit told us. "Other vendors fill the rest." Though there are bigger-ticket items (more furniture will be coming), the retailer makes an effort to keep apparel and giftables reasonable—around $42-$60 and $12-$72, respectively. The shop is also mindful of not overlapping product with area stores OK and Zipper, which doesn't seem to be a problem with KW's modern contemporary aesthetic.
· Storecasting: Unknown Modern Home Decor Shop [Racked]