clock menu more-arrow no yes

Filed under:

Just Hillin': NYC + LC = Love + Money

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Photo via WWD

Check the sea of photogs and 500 hundred "screaming" fans/shoppers who showed up for Lauren Conrad's personal appearance at NYC's Bloomingdale's flagship! Oh, how NY-ers love to look down on LA, but a whole gang of 'em love, love the privileged blonde with designer ambitions from OC. WWD reports the collection has done so well since it landed in-store in June that it "stirred the store to create a small Lauren Conrad area prominently placed across from a Nanette Lepore shop on the second floor."

Vice Chairman of the retailer Frank Doroff told the fashion trade: "We got it in and sold out immediately. We can't get the merchandise on the floor fast enough. It is, by far, the best-selling celebrity line we have. It's so much better than I thought it would be." Leggings and the cream one-shoulder top she was wearing for the appearance sold out that day. Doroff is now "working with Conrad to create a larger line with more fabric offerings. Conrad said she is already experimenting with silk chiffon and burnout jersey for a future collection." She wants to start doing handbags and accessories for her collection as well.

Conrad also said there will be no more LC reality TV: "after 'The Hills,' there will be no more reality TV for me, and I can't act, so it's not like I would go into acting. I want to keep concentrating on my line and work at making it bigger and better every season." Is that a promise?
· Lauren Conrad Draws Crowd at Bloomingdale's [WWD, subscription req]