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USA Today is getting into the retail biz, and though it sounds like a place for video games and air hockey, it is not nearly as exciting. Per PR Newswire, the paper "will open three USA TODAY Travel Zone retail locations in the new North Terminal of the Detroit Metropolitan Wayne County Airport on Sept. 17...An additional store is set to open at LaGuardia Airport in late 2008, with two stores opening in Indianapolis International Airport in November."
Along with USA Today, the shops will carry your regular airport fare: "reading materials, sundries, travel accessories and other convenience items," including snacks and coffee.
It might feel a bit like shopping in a USA Today vortex however, as "Sections of the store will be clearly identified and utilize colors representing USA TODAY's signature sections: News (blue), Money (green), Sports (red) and Life (purple). Custom Snapshots(R), USA TODAY's iconic infographic, will be incorporated into the decor of each retail location..."
· USA TODAY to Open First Ever Retail Stores [PR Newswire]