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Seam and Heard: Raissa Gerona, Designer of Brigid Catiis

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Raissa Gerona of Brigid Catiis is going beyond the green thread movement; instead of adding to the never ending fabric-flow, this hip LA-lover shows she’s a trendsetter in more ways than one by recycling clothes. Upcycling, to be exact. Gerona takes cool vintage pieces, deconstructs them, and puts them back together for her own easy, versatile, sexy, one-of-a-kind designs. You can’t get more exclusive than that.

What inspired your latest collection?
My spring '09 collection is inspired by the '60s Stanley Kubrick movie of Lolita—she was so innocent yet there was so much to her at the same time.

Who’s the quintessential Brigid Catiis woman?
She’s definitely a working girl, who is independent and not afraid to be herself. A love of art and traveling is probably part of the package. Just an all around modern woman.

Who’s your favorite LA designer?
Kova & T.

Who’s your favorite designer overall?
Sophomore, Chanel.

What are the advantages of working in LA over working in NYC?
First and foremost, it gives me the opportunity to live where I manufacture, which is extremely important because of the uniqueness of my workflow. Secondly, I’m proud to say that we are providing jobs over here, and I don’t plan to go overseas ever. And lastly, LA is going through this huge renaissance, so much is developing in all areas right now, and I’m excited to be a part of that movement.

What’s your go-to shopping spot in LA?
Shareen Vintage, Switch in Beverly Hills.

What’s the season’s must-have item?
A romper because it’s easy to wear and versatile at the same time.

The season’s-not-under-any-circumstances – don’t care if you’re Mary-Kate Olsen or Jessica Biel – have item?

Brigid Catiis
is available at Planet Blue in Beverly Hills and Malibu, Intuition, and Belle Gray. Photos by Christina von Messling. Makeup and hair by Heather Ford

Shareen Vintage

1721 North Spring Street, Los Angeles, CA 90012 Visit Website

Planet Blue

409 N Beverly Drive, Beverly Hills, CA 90210-4601 310-385-0557 Visit Website

Chanel Robertson Boulevard

125 N Robertson Boulevard, Los Angeles, CA 90048 310-278-5505 Visit Website