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Lauches & Releases: Richard Chai For Target

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Well, we told you it was coming and here it is: Richard Chai's new line for Target has finally arrived! The designer--who got his chops with the likes of Marc Jacobs and Donna Karan--in an interview on Target's website described his vision of the wearer, "The Richard Chai Target girl is very confident. She's a risk-taker--not someone who's going to follow the rules. She's the girl everyone remembers."

According to a salesperson at Target in West Hollywood, though, Richard Chai Target girls are not exactly rare. Laughing at how many times today she's been asked about the collection, she explains, "The clothing is disappearing very quickly, maybe not as fast as the last designer collection, but fast."
· Designer Collabs: Richard Chai for Target [Racked]