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Launches & Releases: Uber-Chic Applications, to iPhone

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iPhone membership does have its privileges—now that will include access to in the palm of your hand. The NYT reports that this week the style site will launch an application "designed to enable dedicated followers of fashion to watch runway shows during New York Fashion Week next month on their phones, within hours of the last model’s exit from the catwalk," meaning "morning shows should be available by afternoon, and evening shows the next morning."

The paper got to try out an early version of the application:

"...a welcome screen listing new shows on one menu and blog items on another. Tapping on a collection opened a window that showed the looks in a grid, and tapping on each image caused them to fill the screen. Tapping again caused the image to flip over, revealing the model’s name and a concise review of the show."

This comes on the heels of Ralph Lauren's announcement last week of the mobile version of the label's online store, and Chanel's iPhone application, showing runway video and direct dial to Chanel stores, last month.
· Designer Collections Packed Into an iPhone [NYT]

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