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With news that stylist/buyer Ilaria Urbinati and actor Danny Masterson are opening Confederacy in September, a 5,000-square-foot men's and women's boutique/cafe/gallery, on Hollywood Boulevard, east of Vermont, we went to check out the location and neighborhood, skirting East Hollywood. The boulevard is now dotted with retail, including new-ish spots such as Jake Vintage and hand-printed T-shirt shop Fresh Pressed on the south side of the street, as well as True Blue Tattoo. On the north side of the street is body jewelry and import shop Maya—which has been there for 30 years—along with American Apparel, Glory denim and motorcycle gear, and costume and vintage store Ozzie Dots.
Confederacy will fill the old Aldine Books space at 4661 Hollywood Boulevard. Storeowners and sales staff at Fresh Pressed and American Apparel expressed excitement about the new boutique and feel it will add to the overall appeal of the neighborhood. A shopguy at American Apparel told Racked: "It's gonna take this area to another level." It's just a few minutes walk from the Los Feliz retail on Vermont, and the new shopping emporium sounds like it will likely be incentive to get shoppers to go the short distance once they know it's there.
· Sellebrity Storecasting: Danny Masterson, Ilaria Urbinati to Open Confederacy on Hollywood Boulevard [Racked]