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We weren't even aware that the area between La Cienega and Crescent Heights on Beverly Boulevard had been dubbed "Beverly Heights." Seems that the local independent businesses are taking a cue from neighboring West 3rd Street with the launch of SWAG on Beverly, slated for Thursday, September 4 from 6pm-9pm. SWAG—Shopping, Walking and Giving—is a charity event, in which 10% of the profits from the night go to the local Saban Clinic (formerly the LA Free Clinic) at Beverly and Orlando. Per the release, the block party will feature, "complimentary cocktails provided by UV Vodka, hor’dourves provided by Pane e Vino, JIAN BBQ, Mandarette Chinese Café, and IN SEOUL and shopping incentives from participating retailers," including a SWAG on Beverly card for current and future discounts.
Other participating shops, restaurants and businesses include Beverly Hills Juice, Boutique M, Bungalow Salon, DAVINCI Custom Furniture, Décor de Paris, Joseph Walker Boutique, Kevan Hall Designs, LA Skin, Scent Bar, MASSE Boutique, Muscle Mechanics LA, The Natural Face Place, Persimmon, Orientalism Furniture, Recess Nail Salon, Richard Bowman & Xavier Othon, Beverly Spine and Wellness Center, and The Valley of the Dolls.
There are a number furniture and interiors shops in the area, along with restaurants, but the area is not yet dense enough to garner much destination shopping or foot traffic. But it's a start.
· SWAG on Beverly [swagonbeverly.com]