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'Hood loyalty runs deep for many sociopolitical reasons—hence, the existence of gangs, neighborhood coalitions, and brands like Neighborhoodies. Franklin Avenue writes about Los Feliz boutique Y-Que's new line of neighborhood tees ($15), which includes 'hoods such as Echo Park, Eagle Rock, The Valley, East Los Angeles, Hermosa Beach and others. Many are quite harmless, albeit a bit odd (Burbank tee with waving people transposed over a plane, Eagle Rock swan shirt, East LA unicorn shirt), though the blog questions some of the choices: "the idea of promoting the neighborhood formerly known as South Central with a gun? Hmmm..." Yes, some cautionary buying is necessary here.
· Not Everyone Will Get a Bang Out of Y-Que's New Neighborhood Tees [Franklin Avenue]