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In the Swim: Ella Moss Plunges into New Waters, Charlotte Ronson and Shoshanna Lonstein Gruss Launching Made With Love

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Ella Moss: WWD reports that LA label Ella Moss is plunging into new waters—licensing "for the first time with an expanded swimwear lineup." A smaller collection was done in-house, but now Raj Manufacturing is on board in a three-year agreement to produce the full collection. Though "Pamella Protzel, Ella Moss’ creative director, will continue to be responsible for the swimwear’s design...set to hit stores in November, [the collection] will comprise seven groups with one to three color ways and three to four silhouettes, including a cutout one-piece, a bandeau and a triangle tie-side. Retail prices range from $120 to $180." Targeted distribution includes stores such as Barneys, Saks, Neiman Marcus and Bloomingdale's. [WWD, subscription req]

Made With Love: High school classmates Charlotte Ronson (who recently launched a line for Urban Outfitters) and Shoshanna Lonstein Gruss (who's one of the designers working on Warner Brother's Supergirl resort line) are teaming up to create new beach line Made With Love, wholesaling for $31-$100 and launching in February in Ronson's NYC and Japan boutiques and targeting high-end department stores and specialty boutiques for distribution. Per WWD, "the collection includes printed women’s and girls’ bathing suits—a one-piece and several bikini styles—and matching printed beach towels and cover-ups." Expect lots of feminine florals, including "a tiny pink floral-printed halter bikini top (with a little girl’s version to match); a blue, pink and black bohemian floral-printed bandeau-top bikini and a multicolor ikat printed triangle-top bikini." Bikini tops and bottoms are sold separately for versatility, and tunics, towels and other cover-ups are made to match. Though not launched yet, looks to be the line's site. [WWD, subscription req]