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The Pink Panther (via MGM Consumer Products) and Susan G. Komen for the Cure Foundation have teamed up with Xin boutique on Melrose for Pinkitude, a pop-up shop which launches to the public Saturday, August 16 from 1pm-5pm, featuring DJ, drinks and fashion.
Pinkitude is a fashion brand targeted toward teens and young women, which has been created specifically to raise money to fight breast cancer by working with fashion labels, such as Paige Premium Denim, which has contributed two denim styles with pink paw prints to the cause. Emmy Rossom has given her face to the Pinkitude marketing initiative, which culminates in October in conjunction with Breast Cancer Awareness Month. A minimum of 5% of sales go toward the foundation. [RackedWire]