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Storecasting: Arcade Boutique on Melrose

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The stretch of retail on Melrose, just east of La Cienega, is getting denser and denser with Revolve and LeSportsac opening soon, and Arcade boutique at 8473 Melrose slated to bow September 4 or 5. The shop will carry designers not carried elsewhere in the city, and among the designers that are found at other retailers (Ungaro, Vivienne Westwood, Alessandro Dell'Acqua), Arcade will carry selections you won't find anywhere else locally.

Owner Rochelle Gores comes from a family of financiers, but her focus has been fashion from the start, studying textile and fashion and working in a managerial position at Scoop in NYC and in licensing and merchandising at Rampage. Expect everything from cocktail dresses and gowns to basics. PR for the shop describes the customer as "someone who shops at Neiman Marcus or the second floor of Barneys, but wants something a little bit more unique." Also count in a jewelry line designed by Neil Lane (moving just around the corner) exclusively for the boutique, a signature Arcade Bellini, tailoring, valet parking and personal shopping services. Take a peak inside at the construction after the jump, which will include concrete floors, hues of rose gold and copper, and pony hair chairs once completed. [RackedWire]