Storecasting: Revolve on Melrose

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Up until now Revolveclothing.com has been an online retailer, featuring labels such as Twenty8Twelve by s. miller, Trovata, VPL, Jenni Kayne, Erin Fetherston, Dittos and many, many others. But soon the ecommerce site will be opening its flagship boutique at 8452 Melrose Avenue, apparently behind Taste restaurant. The cocktail reception for press, stylists, etc. is Wednesday, August 20, so expect an opening soon after. Piquing our interest, design firm Standard—which has worked on architecturally-significant boutiques such as Jenni Kayne and James Perse—has taken on the Revolve space. [RackedWire]