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Storecasting: Revolve on Melrose

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Up until now has been an online retailer, featuring labels such as Twenty8Twelve by s. miller, Trovata, VPL, Jenni Kayne, Erin Fetherston, Dittos and many, many others. But soon the ecommerce site will be opening its flagship boutique at 8452 Melrose Avenue, apparently behind Taste restaurant. The cocktail reception for press, stylists, etc. is Wednesday, August 20, so expect an opening soon after. Piquing our interest, design firm Standard—which has worked on architecturally-significant boutiques such as Jenni Kayne and James Perse—has taken on the Revolve space. [RackedWire]