Pop-Ups: Generic Man at Fred Segal

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The Fred Segal Hollywood Trading Company in Santa Monica continues its steady flow of collabs and pop-up shops. We posted just yesterday about the K.Z.O and Unholy Matrimony collab, and today we learn from The Pipeline about a Generic Man shop-in-shop at the space. "The diminutive shop-in-shop had its soft opening on Friday with the debut of some new footwear designs, but we're looking forward to the launch party next Saturday (August 23) when the L.A. based outfit will release the exclusive Re-Edit Series," an eco handmade line constructed from vintage army materials. The line is exclusive to the pop-up until it's full release in January, 2009.
· L.A. Pop Star: Fred Segal Welcomes The Generic Man... Temporarily [The Pipeline]