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Type in "Hilary Duff PSA" in Google and you'll see that the teen star has done her share of servicing the public good via 30-second clips—eat right, emergency preparedness, beware of the Internet! Today, there was hubbub along West 3rd Street, centered at boutique EM&Co because Duff is shooting another announcement, this time to make teens understand that saying things like "that's gay" is derogatory. Don't know what organization this is for, but it's supposed to air in October. [RackedWire]