clock menu more-arrow no yes mobile

Filed under:

OlympiAds: Ralph Lauren's Opening Ceremony Uniforms Criticized

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Not everyone's happy with Ralph Lauren's turn as Olympics opening ceremony uniform designer. Per the American Politics Journal via Gawker: "Lauren—and most likely his son David—celebrated not the spirit of athletic competition but themselves and their brand, morphing our athletes into unpaid billboards for the 'Polo™' pony and rider that has helped bring the Laurens great... riches"—i.e., the Ralph Lauren Polo logo was way too big in the pub's opinion. Gawker also notes: "...the uniforms look pretty cheap up close, probably because they were made as part of a rush job sent to Chinese 'tailors' at the last minute." Lest we forget that Ralph Lauren has created an entire Big Pony collection for men and women, in which the logo is absolutely ginormous! Over-sized at breast or back jean pocket, a logo festival! Which is to say it could've been worse in terms of brand promotion overwhelming team spirit. Did logo inflation perturb your opening ceremony viewing experience?
· Did Ralph Lauren Embarrass America? [Gawker]

Ralph Lauren - Robertson

141 N Robertson Boulevard, Los Angeles, CA 90048 310-274-0171 Visit Website